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Sandy Barbour is one of the most influental womens in sports. Upon her retirement in 2022 as Athletic Director and VP of Intercollegiate Athletics from Penn State University, she had been named one of five finalists for the Sports Business Journal’s prestigious Athletic Director of the Year for the third time in her career and second time at Penn State (2009 and 2018). She served as AD at Penn St for 8 years, and prior to that for 10 years at University of California-Berkeley. In 2017, she was selected for the prestigious National Association of Collegiate Directors of Athletics Under Armour AD of the Year Award for directing Penn State to nine conference championships and one NCAA title at the time. In 2020, she was among the honorees of Sports Illustrated’s list of the most powerful, influential and outstanding women in sports. In addition, Forbes named Barbour one of the top 25 most powerful people in college sports in 2015 and one of the most influential women in sports in 2018 — the highest ranked athletic director on the list. Barbour graduated cum laude with a bachelor of science degree in physical education from Wake Forest University, where she served as captain of the field hockey team and played two varsity seasons of women’s basketball. She also holds a master’s degree in sports management from the University of Massachusetts and an MBA from Northwestern University’s Kellogg School of Management.

We originally recorded this conversation as part of the 2022 Virtual Way of Champions Conference, and asked Sandy to speak about Servant Leadership. The discussion was extraordinary, and in honor of our 2023 event kicking off this week, we decided to share this incredible wisdom from Sandy. 

Click here to listen

THE CHAMPION TEAMMATE HITS #1 ON AMAZON!: Thanks for all your support, as the launch of our new book has been phenomenal, hitting #1 in numerous categories and being named the top new release in Sports Psychology. WE ALSO JUST RELEASED THE PAPERBACK VERSION THIS WEEK! We have been fulfilling numerous bulk orders for some of the top high school adn collegiate sports programs in the country, will your team be next? 

Please click here and grab yourself a copy of The Champion Teammate today.  

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