Everyone has these defining moments in their lives that they vividly recall. Some are extraordinary and some are terrible. As coaches, we do not get to choose which moments our athletes recall, but we do get to choose the moments we create in order to ensure what we leave our athletes with are exceptionally positive moments. Dan Heath discusses how these moments arise and how we can help create them.


Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders.

Dan is the co-author, along with his brother Chip, of three New York Times bestsellers: DecisiveSwitch, and Made to Stick. Their new book, The Power of Moments, is our favorite book of 2017.  Amazon.com’s editors named Switch one of the Best Nonfiction Books of the Year, and it spent 47 weeks on the New York Times Bestseller list. Made to Stick was named the Best Business Book of the Year and spent 24 months on the BusinessWeek bestseller list. Their books have been translated into over 30 languages.

Previously, Dan worked as a researcher and case writer for Harvard Business School. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks.

Dan has an MBA from Harvard Business School and a BA from the Plan II Honors Program from the University of Texas at Austin. One proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. He lives in Durham, NC.

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Show Notes

7:25 Dan’s new book Power of Moments and how we are all defined by special moments

8:25 “Wise Criticism” when high standards and assurance are used in feedback

14:25 The tightrope of being a mentor/coach who allows players to take risks

18:25 What have you failed at this week?

21:55 The quest to find Peak Moments

24:25 The Magic Castle – An “average” motel with Overwhelming experiences

31:55 Transitions – the importance of the “first day experience”

35:55 The FOUR qualities of defining moments

40:25 The profound obligation of a coach to “get these moments right”

47:10 The Tarantula study

54:25 How do you create more moments of pride in sport?


Get in Touch

Website: HeathBrothers.com

LinkedIn: Dan Heath


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