Stetson Lawrence (@StetsonLawrence) is a former professional bull rider with Chippewa Sioux Native American heritage. He was on the professional tour and ranked in the top 25 in the world, reaching 9 PBR World Finals and being the first to ride many of the world’s toughest bulls. Bull riding is both an art and a sport where mental strength and stability reign supreme, and today on the podcast Stetson discusses his career,. how he got started, and the numerous injuries suffered including two broken necks, the last of which forced him to retire in 2022. He also discusses how his preparation and use of mental imagery evolved as he got older, his journey into coaching, and the central role of joy and fun throughout his bull riding career.

Learn more about Stetson here:

Check out the great film about Stetson from 805 films on YouTube


As you may have heard, we decided to cancel our 2024 Way of Champions Conference, which opens up the opportunity for us to begin a year long mastermind and coach certification program in the Way of Champions and CTGP materials. If you want to simply take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in learning more, you can do so by clicking here and adding your name and email to the list.

PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next?

Click here to visit John’s author page on Amazon

Click here to visit Jerry’s author page on Amazon

Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone.

This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at

Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, ( for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including:

  • Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes!
  • A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron.
  • Other special bonus opportunities that come up time to time
  • Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences


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