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This week I was preparing a talk for a University Athletics department on connecting and communicating with Gen-Z, and I started by re-listening to this great podcast we did in 2021 with Betsy Butterick. She is a former college basketball coach at the University of Washington, Occidental College, and UC San Diego in addition to having worked as the Logistics manager for the Seattle Storm. Today, Betsy is known as “The Coaches’ Coach” & Communication Specialist. As a former coach with experience in DI, DII, DIII and the WNBA Betsy utilizes her unique background with individuals ready to improve and teams of all kinds — from the locker room to the boardroom. Connect with Betsy on Twitter and be sure to check out Betsy’s website:

In our discussion today we cover:

  • Betsy shares her journey about how she came to coaching coaches
  • How can we intentionally improve our level of communication?
  • When listening, ask yourself, “What can I learn?”
  • Kids these days…who have changed, adults or kids?
  • “Connecting with Gen Z is Not Impossible, it is just unpracticed.”
  • What does your whistle mean when you blow it?
  • What is it like to work with Betsy?
  • “If we want the best out of people, we have to give them our best!”
  • Dealing with criticism and resistance to change


THE CHAMPION TEAMMATE HITS #1 ON AMAZON!: Thanks for all your support, as the launch of our new book has been phenomenal, hitting #1 in numerous categories and being named the top new release in Sports Psychology. 

Please click here and grab yourself a copy of The Champion Teammate today.  

Please email [email protected] if you want discounted pricing on 10 or more books and if you leave us a review so we can send you the Live Q and A link. Thanks everyone.

REGISTER NOW! The 2023 Way of Champions Conference will be held August 4-6, 2023 at Colorado Academy in Denver, CO. PHIL JACKSON, 11X NBA CHAMPION COACH, AND STEVE KERR, 9X NBA CHAMPION COACH AND PLAYER WILL BE JOINING US AS A VIRTUAL GUEST PRESENTERS FOR THE EVENT. CINDY TIMCHAL, 8X NCAA CHAMPION LACROSSE COACH WILL BE JOINING US IN PERSON AS WELL! Click here to learn more and register.  Register soon to get access to the best hotel rooms right across the street from Colorado Academy. Its going to be amazing to be back in person in 2023! 

Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, ( for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including:

  • Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes!
  • A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron.
  • Other special bonus opportunities that come up time to time
  • Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences.


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