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Ashley Merryman ( changes the world’s dialogue. She finds the science essential to understanding what makes people tick—what motivates us, what inspires us—from individual quirks to institutional phenomena. Then she explains how to use these insights to transform our lives. The best place to get them is to subscribe to her newly reborn newsletter 

Her book NurtureShock, co-authored with Po Bronson, has become one of the most influential books about children ever published. On the New York Times bestseller list for more than six months and an Amazon Top Nonfiction 100 book for over a year, it has been translated into 20 languages.

Their follow-up, Top Dog: The Science of Winning and Losing, was another instant New York Times bestseller with foreign translations around the world. Since its publication, Top Dog has revolutionized the world of elite performance. Coaches of professional sports carry it in their bags. Olympians have described themselves as “Top Dog athletes.”


In addition to cover stories and more for Newsweek and New York, Merryman has had bylines in the New York TimesTime, the Washington Post,, the GuardianESPN Magazine, and others. Her media appearances include: CNN’s Anderson Cooper 360Fox and FriendsCBS This Morning; @KatieCouricJohn Stossel; ESPN’s Outside the Lines; HBO’s Real Sports with Bryant Gumbel; Red Bull’s Visions of Greatness; BBC’s World News and Sports Hour; and NPR’s On Point. She is also a contributor to Chronicle Books’ bestselling 642 Things to Write About. (And she once delighted “Mr. Wonderful” Kevin O’Leary with an on-air explanation of how science could predict his success, while Stephen Colbert devoted a segment of The Colbert Report to her take on kids and competition.)

REGISTER NOW! The 2023 Way of Champions Conference will be held August 4-6, 2023 at Colorado Academy in Denver, CO. Click here to learn more and register.  You can save $100 until April 1 by entering EARLYBIRD at checkout, as well as get access to the best hotel rooms right across the street from Colorado Academy. Its going to be amazing to be back in person in 2023! 

This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. 

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at

Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, ( for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including:

  • Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes!
  • A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron.
  • Other special bonus opportunities that come up time to time
  • Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences.

Thank you for all your support these past four years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level.


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