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Tom Bates is a UEFA A Licensed soccer coach and a well known Sport Psychologist who has worked with EPL clubs Aston Villa, Birmingham City, West Brom and more, as well as with athletes in professional soccer, boxing, golf, swimming, and numerous other sports. He is the author of the amazing book The Future Coach, which we spoke about in Episode 152 of the Way of Champions Podcast. This episode is a reply of our conversation from 2017, and has so much incredible stuff including:

  • How he got into performance psychology
  • Only the weak need a psychologist” but even the best should be working with one
  • You cannot coach in a freezing cold pool
  • Tom shares a great practice from La Masia in Barcelona that helps develop their great culture
  • Moving from I/You to “We” is a powerful way to deepen the learning and the resiliency of athletes
  • Tom’s belief in the future of High-Performance Coaching
  • The very first thing you should do to start a great culture and (maybe the most important)
  • Four words you should imagine tattooed on every athlete’s head

Learn more about Tom here:

Follow Tom on Instagram (@TomBatesCoaching) and Twitter (@TomBatesCoachng with no I)


The Champion Teammate is Available for Pre-Order! Jerry and I have a new book due out May 20 about how to be a great teammate, and how your teams can connect, compete and lead better. We are taking pre-orders now, and also have releases a sample chapter if you click here. 

REGISTER NOW! The 2023 Way of Champions Conference will be held August 4-6, 2023 at Colorado Academy in Denver, CO. PHIL JACKSON, 11X NBA CHAMPION COACH, AND STEVE KERR, 9X NBA CHAMPION COACH AND PLAYER WILL BE JOINING US AS A VIRTUAL GUEST PRESENTERS FOR THE EVENT. CINDY TIMCHAL, 8X NCAA CHAMPION LACROSSE COACH WILL BE JOINING US IN PERSON AS WELL! Click here to learn more and register.  Register soon to get access to the best hotel rooms right across the street from Colorado Academy. Its going to be amazing to be back in person in 2023! 

Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, ( for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including:

  • Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes!
  • A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron.
  • Other special bonus opportunities that come up time to time
  • Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences.

Thank you for all your support these past four years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level.


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