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Ed Coughlan (@DrSkillAcq) qualified as a sport scientist before specializing on the concept of practice-transfer in his PhD and subsequent research. He is a senior lecturer in applied sport psychology, expertise and coaching science at Munster Technological University, where he is a research lead in the domain of skill acquisition. Edward’s work is published in peer-reviewed journals and several coaching science books. He is a regular guest on podcasts, radio & television and national media as a recognized expert in the field of skill acquisition. His consultancy work as a skill acquisition specialist with athletes and coaches reflects his coaching philosophy to coach to the environment and interact through question and challenge to stimulate lasting, successful, robust change in behavior. He is a founding member of Movement & Skill Acquisition Ireland, and has worked with organizations such as UEFA, Chelsea FC, European PGA Tour golfers, rugby and more.

In our conversation today we discuss the importance of deliberate practice and how to build it into your sessions, Ed’s acronyms ASPIRE and PEAQ that will turbo charge your coaching, session design, giving athletes ownership of your sessions, and so much more. It is a top notch conversation that could have gone on for hours. Connect with Ed @DrSkillAcq or [email protected].


ANNOUNCING THE 2022 WAY OF CHAMPIONS VIRTUAL CONFERENCE, JUNE 25-26: Yes, we are going virtual again in 2022, and we have already amassed an incredible lineup of guests that we are ready to announce, with more to come. Joining us this year are:

  • Steve Kerr: Golden State Warriors and Team USA Head Coach
  • Acacia Walker: Head Coach of Boston College Women’s Lacrosse, 2021 NCAA Champions
  • Dave Aranda, Head Coach, Baylor University Football, 2021 Big 12 Champions and Sugar Bowl Champions
  • Ron Adams: Golden State Warriors Asst. Coach
  • Trevor Ragan: Podcast Host and Founder of The Learner Lab
  • Betsy Butterick, “The Coaches’ Coach” and Communication Specialist
  • And more TBA

Learn more and register at and click Way of Champions Conference on main menu!

This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. 

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at

Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, ( for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including:

  • Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes!
  • A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron.
  • Other special bonus opportunities that come up time to time
  • Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences.

Thank you for all your support these past four years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level.


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