This week we welcome back to the podcast Sport Psychologist Tom Bates. Tom has over 15 years working with youth and senior domestic international athletes, coaches, managers and teams helping them to perform under pressure and be at their best when it matters the most. We discuss implementing sport psychology into daily practice, how to bring values to life on your team, and three questions every team needs to address when trying to improve the culture. We also spend some time talking about his great book, The Future Coach – Creating Tomorrow’s Soccer Players Today: 9 Key Principles for Coaches from Sport Psychology

Listen on, iTunes, Spotify, and Stitcher

Highlights from the Podcast:

  • How do we get rid of the stigma of sport psychology?
  • Jerry discusses how Sport Psychology has changed over the past few decades
  • How important is buy-in from all the team stakeholders
  • What three questions does Tom use to help teams create culture?
  • Tom walks us through the most important things to focus on when changing a culture
  • Why and how did Tom part down this journey of Teaching Culture?
  • How do you bring to life the values that you truly believe in?
  • Is culture important in individual sports?
  • “Never play safe, dare to be great”
  • Tom shares insight to how Lionel Messi’s experienced early training
  • Tom’s discusses his book The Future Coach
  • What would Tom do first if working with a new team?
Starting his career at Cambridge United, he moved to AFC Bournemouth and quickly progressed to Birmingham City FC during their years in the English Premier League and Championship before taking up his current role with the Baggies.
Tom’s work has extended into other professional sports working with GB Basketball, Swimming, Boxing, Rugby, Golf and Fencing. During the summer Olympic games of 2012 he worked select GB athletes to maximize performance under pressure to engage and apply Peak Performance principles based on the Science of Psychology.
Tom has appeared in numerous television and radio features nationwide extending his work in psychology to executive business coaching seminars and workshops around the world.
During these highly interactive seminars he acts to stimulate and inspire thought provoking leadership skills through focusing exclusively on the ‘management of self’.

Resources mentioned:

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