Is Your Child’s Youth Sports Experience Transactional or Transformational?

This week I am headed to Chicago to speak at a youth sports conference called Rev, for clients of one of our partners, the web development and online registration organization Sprocket Sports. I have been tasked with moderating a panel called “The Secret Sauce of Taking Your Club from Transactional to Transformational,” and I am…

When Will Youth Sports Actually Serve the Needs of Youth?

In late February I was traveling and speaking in Sydney and Perth, Australia, working for a variety of sports organizations including the Football (Soccer) Federation of Australia, Football New South Wales, the Western Australia Department of Sports and Recreation, and the WA Aussie Rules Football Committee. While on site, I got to visit the brand…